Instagram Story Promotion
for Cadbury Dairy Milk Silk - Ad Film

Cadbury Dairy Milk Silk came up with a new campaign - How far will You Go for Love. They created an ad film around the same campaign idea using their anthem.

The idea of the brand was to promote the campaign as well as the ad film on various suitable OTT platforms. 

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Taking inspiration from the show 'How I Met Your Mother', which had an umbrella as the common element with the ad film, a simple animation was created for Girliyapa's Instagram stories. The animated story was posted with a swipe up link to the ad film.

A series of pre and post-hype stories were also posted for the same.