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Re-Branding & Identity Design
for Lanai Pro Shop
Based out of Bengaluru with 3 stores, Lanai Pro Shop is India's first and leading direct authorised seller of Yonex International.
As a mark of 25 years of excellence in the business, Lanai Pro Shop wanted to revamp its look. The idea was to come up with an identity that is modern yet simple. The re-branding and identity were created keeping in mind the characters of the brand - authentic, compassionate and emotional.
The Grey colour marks the wisdom and dignity that the brand has achieved with experience and age. Maroon marks passion and courage while Yellow marks warmth and happiness. Typography is simple and minimal.
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All the elements together bring out a sense of effortless contemporary style.
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